After a protracted, year-long alpha period, the IAB Tech Lab has released the specs in beta for the app version of its Ads.txt initiative to reduce counterfeit ad inventory. The App-ads.txt hold-up ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anne Frisbie, senior vice president of ...
IAB Australia announced that apps-ads.txt, its authorised inventory product for advertising within in-app environments on mobile and OTT (over-the-top) and any other app inventory, is now ready for ...
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