Purchasing a new foundation always feels like jean shopping to me. There are tons of options available, varying in finish, thickness, and coverage. Yet finding the perfect fit can be a tiring journey.

If you would have ever told me that I would fall in love with a powder foundation, I would’ve told you that you’re nuts. Now, look at me! I swear by this Black-owned brand that I was introduced to ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. As much as we obsess over luxury skincare and makeup, we’re ...

There’s a new CoverGirl product in town. The beauty brand recently announced the launch of its Simply Ageless Skin Perfector Essence Foundation. Formulated as a skin care and makeup hybrid, the ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. As much as we obsess over luxury skincare and makeup, we’re ...

In the ever-evolving world of beauty, finding a product that simplifies your routine while delivering flawless results is a game-changer. Enter the essence foundation stick, a versatile addition to ...

Add Yahoo as a preferred source to see more of our stories on Google. As much as we obsess over luxury skincare and makeup, we’re just as obsessed with drugstore alternatives that are just as better.