L’Oréal Group has rolled out a new virtual try-on experience for its Essie nail care brand that is powered by augmented reality developer Modiface, which the beauty conglomerate acquired in 2018. The ...

Without much question or debate, Essie has solidified its status as one of *the* most popular nail polish brands for A-list celebrities and at-home manicure mavens alike. And while just about any and ...

As the importance of virtual try-on continues to grow with the rise of e-commerce, nail brand Essie has partnered with ModiFace to create Essie on-hand, a virtual try-on salon that lets users test ...

Bold, eye-catching hues are perfect for giving nails an effortless pop. However, something about neutral nail shades leaves the girls swooning. Maybe it’s the fact that the minimalist “less is more” ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. We’re really into this nail polish color, and we’re not the ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. We’re not at all surprised this nail polish is a favorite of ...

With sheer, milky manicures proving so popular for summer, we have an inkling that essie's iconic Mademoiselle nail polish will be getting plenty of wear among those seeking a chic and effortless look ...

“It’s really a step forward to transform into a digitally augmented beauty company,” said Alanna Mcdonald, president of essie. In addition to the nail polish giant, Mcdonald is the president of ...