Business today primarily happens in a digital environment, leaving people hungry for authentic, in-person experiences. Event marketers have the unique opportunity to capitalize on this appetite for ...

Live content breaks down generational differences to beat on-demand and scheduled programming, according to a new survey from Nevion When you purchase through links on our site, we may earn an ...

New data reveals event-led growth strategies give marketers a competitive advantage in driving revenue, boosting brand visibility and increasing customer loyalty ELG is a key strategy for ...

An increase in costs related to event programming this year will potentially jeopardize future student life programming as student councils allocate more of their budget to cover these fees, ...

Your team wants to build sustainability into your events or event spaces, but you have a major concern: “I want to… but where is the budget for it?” First, sustainability doesn’t have to cost a lot!

The Sound of Music Live and, to a lesser extent, Bonnie & Clyde are examples of how TV networks are using special programming to combat the DVR. But in the era of "hate watching on social media," was ...

New York, NY — [January 6, 2026] —AdExchanger, part of the Chief Marketer Network, today announced the launch of Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas.