Scientists reconstructed 500 million years of evolutionary history to reveal which came first: colorful signals or the color vision needed to see them. The natural world is awash with color, and many ...

Color is more than a sensory pleasure; it is a tool refined by evolution. Our ability to perceive a broad spectrum of hues is a remarkable biological achievement shaped by survival pressures, social ...

The world’s leading color authority, Pantone, just announced that its 2026 Color of the Year is 11-4201 Cloud Dancer and describes it this way: “A whisper of tranquility and peace in a noisy world.” ...

The whitening agent has been banned in food products sold in the EU since August 2022, and many US firms are under pressure to remove it.

Pantone named its lightest Color of the Year to date on Thursday: Cloud Dancer (11-4201), a neutral with a narrative that’s all about wiping the slate clean. The off-white shade was chosen as a ...

A woman has sparked a viral debate with her perspective on the color pink. Kirsten Fradsham (@kirstte.nn), 28, called on social media users to explain why red becomes pink instead of light red. Her ...