Buying Tesla.com was part of a wider brand-building effort. Musk bought the domain because he understands the power of brandability, discoverability, and memorability. This is a lesson that’s ...

A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher ...

Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report ...

NEW YORK & LONDON--(BUSINESS WIRE)--EDITED™, the leading global retail intelligence platform, is excited to announce the launch of its updated product, EDITED Match™, an advanced product matching tool ...

Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. Discover the new query matching controls and how they can help you steer traffic. There are often times when ...

Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is prioritized even over Ad Rank. Navah Hopkins wrote on X and LinkedIn, "Exact match will get the ...

With speculation swirling that Google Ads may eventually kill match types, advertisers still need to optimize for today’s reality. A new Adalysis study of 16,825 search campaigns shows broad match can ...

The XMATCH function was introduced to Microsoft Excel in 2021 as an upgrade from the MATCH function. The default arguments in the XMATCH syntax are more intuitive than those in the MATCH syntax, ...

There may be a bug impacting some Google Ads advertiser accounts that will quietly switch your campaigns to have broad match turned on, even when that campaign may have used phrase or exact match.

When you dive into the world of Excel, you quickly realize the power of its functions. Among these, the INDEX & MATCH formulas stand out as incredibly versatile tools for data lookup and retrieval.