Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become ...

“SEO” and “copywriting”—two specialized fields that can seem at odds with each other, yet have entered into a unique marriage. Together, they have created the ultimate offspring in the form of content ...

Imagine buying a dress online because a piece of code sold you on its ‘flattering, feminine flair’. Or convinced you ‘romantic floral details’ would outline your figure with ‘timeless style’. The very ...

Copywriting, in its dark, inky heart, is a jealous business. Few of us have never experienced the piercing jab of professional envy at a fellow writer’s brilliance. Most of us, I suspect, are pierced ...