The business value of real-time data isn't negotiable anymore. But how that data is obtained is another matter. Is there such a thing as ethical web scraping? If so, what are the valid use cases? A ...

How customer data collection strategies are evolving in a CX-first era. Marketers care about what data they collect and what they do with it. But ignoring how data is being collected is a missed ...

The importance of digital marketing continues to grow for brands worldwide. In 2023 alone, brands’ spending on digital advertising grew by over 10% across the globe. The advent of digital marketing ...