As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Ebooks have taken the e-commerce world by storm. Unlike physical books, they come with less pomp and circumstance, meaning ebooks can cover anything from the art of bird-watching, to cookbooks, to the ...

Earlier in the week we published our first report on the importance of ebook cover art in 2012 and 2013. Many authors are finding themselves in the position of self-publishing their first or second ...