Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Over two decades of working with businesses from Fortune 500 giants like AT&T and Salesforce to startups, Avalaunch Media found that one question often reveals the gap between marketing success and ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

Forward integration empowers businesses to control distribution, streamline operations, and eliminate intermediaries. Learn ...

Ad spending appears to be approaching some kind of normalcy with the digital boom of the pandemic tapering off and other channels reaching maturity. Yet, for brands, the moment in many ways feels as ...

Working in marketing strategy for global brands with diverse portfolios entails taking a lot of meetings, as well as talking and liaising with people across all time zones. The innovative products and ...