The article discusses leverage ratios such as debt to assets, debt to equity, debt to EBITDA, and debt to free cash flow, as well as the interest coverage ratio. Using company examples, I explain ...

Q. My supervisor wants me to include more data visualizations in my projects. Do you have any suggestions? A. Data visualization transforms raw data into graphical representations, making complex ...

Steps CMOs can take to become more successful in delivering customer experiences that add value for both the customer and the organization. CMOs want to make CX investments that will drive the most ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Hybrid and remote work have turned almost everything upside ...

Opinions expressed by Entrepreneur contributors are their own. CTR, CVR, CPM, IPM, CPA, LTV — It’s easy to get lost in the myriad of acronyms and metrics that measure growth. After all, growth ...

In today’s competitive business landscape, establishing a strong brand presence is crucial for success, especially in the B2B space. The Fast Company Executive Board is a private, fee-based network of ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Joel Landau is the Chairman and Founder of The Allure Group, a New York-based healthcare group of skilled nursing and rehab facilities. Metrics have a place in every industry, including healthcare, ...