In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use quantitative data ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

On the road to economic mobility in the United States, inequitable education, health, and employment systems, designed to benefit the few, leave many children and families of color behind, stuck in ...

Artificial intelligence (AI) models—specifically, generative AI (GenAI) models—are becoming increasingly relevant for today’s businesses, yet many questions remain about how such models work and how ...

Discover how longitudinal data helps analyze financial trends, business risks, and economic changes with repeated observations of the same subjects over time.