Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

As the marketing and technology landscape is continuously evolving, getting customers' responses and conversions is no longer a straightforward thing. It is not just about creating clever campaigns ...

Cloud computing is right about at the same place today as the Web was in 1997. “Large potential, a huge market, but at the same time a lot of hype, a lot of uncertainty,” said M.R. Rangaswami, ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

ROI measures investment growth efficiency, calculated as Profit/Cost. Using ROI, investors compare asset performance to optimize financial strategies. Unlike ROI, IRR and ROE include factors like cash ...