Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search ...

Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to ...

A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO). At ...

Founder and CEO of Kobzza Marketing Agency, a home-service digital marketing and SEO company serving clients across Canada and the USA. For over two decades, Google Search has shaped how people find ...

Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic. Everyday billions of people type words into ...

We’ve all heard the phrase, “The customer’s always right.” It’s a common mantra in customer service and hospitality – and, I’d argue, should carry over into the world of SEO as well! After all, we SEO ...

After making the decision to ditch Google Search a few months ago, I’ve been making it a point to keep an eye out for new products to try. Amusingly, it took me quite a while to realize there are ...