LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability. Savvy PPC marketers often praise LTV:CAC as a superior KPI for ...

The Chief Compliance Officer (CCO) role is essential in building an organization that meets regulatory standards and upholds a robust ethical culture. But what should the CCO be reporting to the Board ...

Uttar Pradesh is rapidly progressing towards its ambitious goal of becoming a $1-trillion economy, and the latest Key Performance Indicators (KPI) report released by the Labour and Employment ...