PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC. Google Ads dominates the global PPC market with advertising ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Google just started automating two things we did manually for years. Are the days of human-managed PPC numbered? Here are a few insights on PPC and automation. Artificial intelligence (AI) and machine ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The terms “pay-per-click” (PPC) and “cost-per-click” (CPC) tend to bring complexity to ...

PPC lives up to its name. It’s an online advertising strategy in which you only pay when people click on your ad. It’s often considered the “go to” method for online advertisers because they don’t ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations. While there are many true-and-tried best practices ...