As interest rates have returned to historical norms, the world has returned its focus to cost of capital and free cash flow generation. Businesses are working hard to conform to traditional heuristics ...

Open your favorite social media platform and note how many friends or followers you have. Specifically, note the first digit of this number. For example, if you have 400 friends, the leading digit is ...

There are plenty of things most people would prefer being “one and done.” A root canal. A speeding ticket. Stomach flu. Business-to-business (B2B) PR and marketing professionals, however, know one ...