Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

The term “integrated marketing” has been in the nomenclature of the advertising community for more than three decades now. The original idea of integrated marketing was to blur the lines that separate ...

Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...

Yesterday, I was strolling through Boston when I stumbled upon a strange sight – a massive golden pile of Butterfingers right in the center of Copley Square. What kind of magic is this? I wondered as ...

People hear a radio commercial — they change the station. They see a commercial — they fast-forward their DVR. They see a social media ad – they subconsciously ignore it. So how do you get anyone to ...

In most industries, reliance on data has become an outright necessity. This is especially true in advertising, where these days brands have much more information to process. More data can equate to an ...