By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

Maria Alonso is a marketing expert and founder of Fortune 206, with over 15 years of experience leading successful global campaigns. Representation in media has long been a powerful tool for shaping ...

Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

If Elon Musk’s mantra of allowing free speech were to become real, you could advertise anything, anytime, and anywhere. But the Peter Parker (aka Spiderman) principle says that with great power comes ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

Effective marketing today relies on building emotional connections with audiences. The majority of modern consumers do research before they buy into a brand, and they will only choose to do business ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...