Customer relationship management (CRM) is a technology-driven approach to managing a company's interactions with its potential customers. A CRM system generally helps businesses organize customer data ...

People frequently ask me what’s next in CRM. I have a lot of knowledge because I attend a lot of vendor briefings, so it’s a fair question, but my understanding is highly imperfect because what’s next ...

The proliferation of mobile business apps and mobile-friendly systems is a direct reflection of what’s happening to the workforce itself: employees are bringing their devices to work, and bringing ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

When it comes to CRM systems, large companies are anything but centralized. CRM vendors love to get in through the business units and at the department level. Even if your company makes centralized ...

In the heat of a sales cycle, marketing automation vendors tell you all the great news about how their systems will increase conversion rates, improve sales effectiveness, and save time. When used ...