Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

In the evolving landscape of higher education, centers and institutes dedicated to teaching and learning can no longer be ...

Most tradeshow experiences tend to be limited to the exhibition floor and a couple of breakout sessions, all housed within the spacious convention center floor plan. However, embedded world North ...

Transitioning to a net-zero world appears daunting. Global pandemics, war and climate change all pose enormous existential threats. Despite these formidable obstacles, we live in an era capable of ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

It has been ten years since we released The Rise of Innovation Districts and boldly declared that the spatial geography of innovation was shifting in the world towards innovation districts. Our ...

Cobra unveiled its two 2026 putter lines - the 3DP Tour and MIM - and both were created using unique manufacturing techniques ...

Innovation thrives when diverse perspectives come together. When decision-makers bring the same perspectives, information, thought processes and ideologies to the table, they look at situations ...

One of the most common misconceptions has been that active ETFs equal innovation, while passive ETFs equal neutrality. Many active strategies still fall short of passive benchmarks over time. Global X ...

Innovation games are potent tools to foster creative thinking and team synergy, all wrapped up in fun and excitement. Check out our list of 10 must-try innovation and creativity games to play with ...