My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial ...

Run a copy and paste Excel formula to convert your Google Keyword Planner Search Volume to usable numbers within Excel. Our main sources of keyword data, no matter what keyword research tools we use, ...

VLOOKUP and Search are two functions that Excel uses to search for text. VLOOKUP finds data in a column and returns the contents of an adjacent cell. Search finds data in a cell and returns the string ...

This illustrated walk-through (with a demo worksheet) shows how easy it is to create a multi-column search solution using validation lists and conditional formatting. Excel offers numerous ways to ...

Q. Is there a way to search for text that is contained within a hidden comment of an Excel spreadsheet? A. You can search for text that is contained within comments, hidden or unhidden, of an Excel ...