My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial ...

Have you ever found yourself staring at a massive spreadsheet, wondering how to extract just the right information without getting lost in a sea of data? Whether you’re a seasoned Excel user or just ...

Macros are powerful, but they don't work on the web or mobile. I’ve switched to the native REDUCE function for my complex ...

Q. I read your August 2022 JofA article about changing the case of text in Excel to upper, lower, and proper, but some of my data comes in sentence form. Is there any way to convert those text strings ...

Formulas are powerful tools for performing calculations and analyzing data in Excel. In this beginner’s guide, you’ll learn how to use formulas and explore some popular built-in functions. One of the ...