Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

An industry analysis study and paper generally includes an abstract at the beginning, sometimes confused with an executive summary. The purpose of an abstract is to provide a shorter version of the ...

If your sales process involves proposals, you must be able to write a winning executive summary. If it's lame, the proposal goes unread; if it's hot, readers will think "YES!" before they get to the ...

If you understand the importance of an executive summary in a report, then you should understand the role of an executive summary business plan. Just about every small business should have an ...

Whether you've put together a business plan or an investment proposal, you're going to need an executive summary to preface your report. The summary should include the major details of your report, ...