According to Trade Show Advisor, exhibitors have just 3 seconds to attract the attention of attendees passing their booth. And that attention is vital. It could mean the loss of a sale or the ...

For more than 50% of CMOs and marketing directors, space and location on the exhibit floor are most important in maximizing ROI. And that makes perfect sense. With an accessible location and a major ...

Many virtual exhibit booths can be customized and branded to mirror an in-person display. But the question is whether the experience of interacting with the exhibit really delivers value. More than a ...