Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Customer acquisition costs are, well, costs; they are expenses. And in complex sales – especially sales of intangibles, like professional services – they can be exceedingly high, and difficulty ...

Customer experience (CX) is a hot topic in business-to-consumer marketing, but it's been overlooked in the business-to-business community. Personalized experiences have become a core element of many ...

The problem is that many people need to experience a firm’s expertise before they buy into the hype. You see, they’ve been burned before by B2B companies that fail to deliver on their promises. Also ...

Digital transformation in the financial sector is not merely about adopting new technologies; it's about a fundamental shift in how financial institutions engage with their clients. At the forefront ...

With almost 40% of users ready to click away if they’re not satisfied with a website’s design, nailing UX is an absolute must for B2B marketers. Here are five brands doing user experience right How ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Khadija Khartit is a strategy, investment, ...