Internal data is often the first place that companies look when they start to think about analytics and insights. But they shouldn’t overlook the wealth of value that can be gained from mining ...

After the past year and a half, it’s never been more clear that any B2C business can be impacted by external events. No organization — regardless of size, industry or location — was left unscathed by ...

PolyBase, a data virtualization feature for SQL Server, allows users to seamlessly query data from various external sources directly using T-SQL (Transact-SQL) without the need for separate client ...