North West seems to be showing her mischievous side! The 9-year-old daughter of Kim Kardashian and Kanye West decided to have a little fun with her mom and shared a video on their joint TikTok account ...

TikTokers are bleaching their eyebrows after being inspired by the platform's light brow filter. Left: @vanillamace; Right: @mika Life’s just bleachy for these TikTokers. After the bleached brow look ...

When it comes to beauty trends, TikTok reigns supreme. Between the viral "W" blush technique and the Manga lashes effect, there's no denying the app has the power to influence people to experiment ...

After countless waxing appointments, plucking sessions at home, and maybe even bleaching, we've subjected our eyebrows to a lot over the years. Grace Choi, the inventor behind some of the app's most ...

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