Faber-Castell is a 255-year-old company that makes pencils. How does an established company like this think about innovation, particularly if and when to adopt a new technology?... Listen and ...
Developed by Ogilvy & Mather Singapore, the six-month campaign targeted at artists and professional users was unveiled in conjunction with the 100th anniversary of the Polychromos Artist Colour ...
So when is the last time you picked up a pencil? These writing instruments, it often seems, have gone nearly extinct as a primary method of writing—a sad commentary, since their rich history is one of ...
We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Sarah Witman Sarah Witman is a writer focused on batteries and charging ...
The proximity of Staedtler and Faber-Castell encourages innovation at both firms The ancient city of Nuremberg, steeped in medieval and Nazi history, is home to a cluster of fiercely competitive pen ...
Fast cars, shiny shoes, monster flat screen TVs ... all these things play a role as status symbols in our adult lives, but cast yourself back to your early school days when nothing said cool as much ...
NUREMBERG, Germany (dpa) – Never mind the Internet, SMS messages and hand-held computers: the humble pencil still has a future, says Anton Wolfgang Graf von Faber-Castell, head of the renowned German ...
Forbes contributors publish independent expert analyses and insights. Writer, editor, publisher and fan of all things handwritten. Since overseas travel may not be on your list of things to do in the ...
Count Anton Wolfgang Lothar Andreas von Faber-Castell once flung 144 pencils from the top of his castle to prove their quality - and none broke. Interview by Rob Davies. The Americans spent millions ...
The ancient city of Nuremberg, steeped in medieval and Nazi history, is home to a cluster of fiercely competitive pen and pencil manufacturers whose survival is driven by innovation. Staedtler and ...
Harry Wallop meets Count Anton Wolfgang von Faber-Castell, whose company makes 2.4bn pencils every year, and has just made a £60,000 pen. Count Anton Wolfgang von Faber-Castell with the £60,000 'Pen ...
Harry Wallop meets Count Anton Wolfgang von Faber-Castell, whose company makes 2.4bn pencils every year, and has just made a £60,000 pen. Count Anton Wolfgang von Faber-Castell with the £60,000 'Pen ...
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