Amid the tense debate over online political advertising, it may seem strange to worry that Facebook gives campaigns too little control over whom their ads target. Yet that’s the implication of a study ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

A number of organizations, including ProPublica, have developed tools to let the public see exactly how Facebook users are being targeted by advertisers. Now, Facebook has quietly made changes to its ...

Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But before investing in the most popular ad types, consider the platform you’re using. When advertising on sites like ...