Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...

SAN FRANCISCO - For a week in November, Facebook and Instagram featured ads that showed cash and cryptocurrency raining down on a man at his computer. The ads asked viewers if they wanted to make a ...

A new analysis of political advertisers found that the platform profits from ads that include deepfakes and other content prohibited by its own policies. Recent Meta ads have included fabricated ...