With 500 unique categories, such as cereal buyers and frozen food buyers, the social network creates more ways for advertisers and agencies to specifically target users' online buying habits. Dara ...

The tool gives marketers more options when targeting audiences through its use of third-party data from enterprise data and analytics firm Acxiom and digital media and offline purchasing data service ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Facebook’s parent company Meta says it will ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Facebook’s parent company Meta says it will ...

Interest Category targeting in Facebook may be up to 33% inaccurate, according to new study from North Carolina State University. The NC State researchers conducted two separate experiments, the first ...