With 500 unique categories, such as cereal buyers and frozen food buyers, the social network creates more ways for advertisers and agencies to specifically target users' online buying habits. Dara ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Facebook’s parent company Meta says it will ...

Interest Category targeting in Facebook may be up to 33% inaccurate, according to new study from North Carolina State University. The NC State researchers conducted two separate experiments, the first ...

According to the Facebook and Instagram parent company Meta, advertisers will no longer be able target users based on their interest in certain "sensitive" categories. EPA/META HANDOUT Meta, the ...