Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...

A Consumer Reports study found that thousands of companies contribute to Facebook’s data stores on each person. A Consumer Reports study found that thousands of companies contribute to Facebook’s data ...

Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

Facebook secretly looked at user data to help better understand how users behave on competitor sites, according to documents released by a federal court in California. The documents, unsealed on ...