Doing Facebook for small business? It’s still alive, but the way it used to work is dying or nearly dead. Posting every day? That’s a fast track to burnout. Random boosts? Usually a waste of money.

Facebook has grown exponentially since its launch in 2004, finding new ways to connect and entertain (and market to) you.

Facebook isn’t dead—but the old ways of using it definitely are. If you’re still posting every day, relying on random boosts or waiting for organic magic, you’ll end up burnt out and disappointed.