Advertisers have so far had limited options when it comes to scaling ad campaigns on Facebook. That could soon change as the social network has officially launched its Marketing API Program. The ...

Facebook announce several new features at the Cannes Lions awards festival, including Audience Insights API and slideshow ad enhancements. Facebook’s Audience Insights API is in beta with a small ...

Facebook announced the launch of a new API called Audience Insights at the Cannes Lions advertising festival in France. Audience Insights will combine existing demographic and psychographic data, with ...

Facebook knows what you talk about, just like Twitter. But its edge is that it also knows who you are. Facebook’s newest APIs let select news outlets view search and see your public posts, plus it ...

Facebook is launching a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the web. It’s part of an upgraded ...

If you’re a business with a Facebook page, it’s important to know exactly how people are interacting with it day in, day out. There’s simply no point in wasting time and energy posting status updates ...

The updates to Facebook continue as its Facebook Insights branch debuts a new look that's designed to make data easier to understand and more actionable. Facebook is commonly seen as a good component ...