Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer strong ROI for ...

If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook is your best bet. And in the debate between Microsoft Advertising and Google Ads, Google provides greater reach ...

Facebook reported over 2.5 billion monthly active users in December 2019 — that's nearly one-third of the entire world's population. This makes it an invaluable resource for entrepreneurs and business ...

As a real estate investor, you no doubt turn to Google Ads, including pay-per-click (PPC), to help reach your audience and produce solid leads. You probably also use other tools, like optimized blog ...

Covering tech trends across a number of key sectors, including telecoms, apps, marketing and IT, Matt is Editor in Chief of Tech Portfolio. Contact him via twitter @MattHenkes A study from TBG Digital ...

Microsoft just announced Multi-platform, an all-in-one feature available in Smart Campaigns that lets you run ads in Microsoft, Google, Facebook, and Instagram all through the Microsoft interface.

B2B and B2C companies have come to more closely resemble one another in the past several years. As a result of that mirroring process, the marketing strategies they use have also grown closer together ...