Doing Facebook for small business? It’s still alive, but the way it used to work is dying or nearly dead. Posting every day? That’s a fast track to burnout. Random boosts? Usually a waste of money.

If you’re a Facebook user, chances are, you’re in at least one Facebook group. Facebook groups are popular. In 2021, a joint study conducted by The Governance Lab at NYU and Facebook’s Community ...

Have you ever wondered how some businesses seem to effortlessly attract followers and customers on Facebook oe Meta as it is now known? What if I told you that the secret lies in a well-optimized ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

This article was paid for by Meta. Setting up your business' social media accounts is only the beginning of the journey. Managing them over the long run — especially as a solopreneur or small team — ...

The good news for entrepreneurs and small companies promoting their businesses on Facebook is that Meta’s move to limit links on organic posts is currently just a test. The bad news is there’s a ...