Could big brands save millions of dollars a year and help preserve the environment just by slightly changing their logos? French graphic designer Sylvain Boyer thinks so, and he’s started a project to ...

You see these companies' logos every day, but do you ever really think about what they mean? While the logos might seem ...

Efforts to curb the spread of coronavirus have shuttered doors, emptied stadiums, and changed lives around the world. The economic impact will be severe, although it’s too early to tell how the crisis ...

Could big brands save millions of dollars a year and help preserve the environment just by slightly changing their logos? French graphic designer Sylvain Boyer thinks so, and he’s started a project to ...

There is a thing about popular brands, they always have something hidden in their meanings which is always on the surface but never catches your eye. You see them every day, you use them every day, ...

While many corporate logos often fly under the radar, there are a select few which have become recognizable across all corners of the globe. From the swirling script of Coca Cola to the famed golden ...

This video breaks down the hidden symbols and subtle messages embedded in some of the world’s most recognizable logos. From ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Loooop Studio We've seen plenty of designers' unique takes on iconic logos, but here's ...

From top universities to major retailers, most big-name organizations go through major shifts in their identities and, more noticeably, their logos. Recent trends include shortening words to letters ...

When a logo is well designed, it works like a lightning bolt to the central cortex, sparking a sensation of instant familiarity. But does that lightning bolt still strike when you see a logo in an ...