The Porsche and Ferrari logos both feature a very similar horse. As it turns out, those horses might very well be the same ...

The Ferrari prancing horse is one of the most recognizable automotive logos in the world. But its origins stem from a far different realm than the racetrack. The symbol was initially used during World ...

Luxury sports car brand Ferrari was recently caught in a logo debacle with an unexpected opponent – Malaysian energy drink brand, Wee Power. Amusing name aside, the drinks brand's packaging featured a ...

Ferrari's scarcity-driven model and luxury brand positioning enable high margins and resilience, similar to high-end fashion houses like Hermes. Advanced technology integration and strategic ...