The concept of a “store of value” refers to goods that are capable of retaining or increasing their worth over time rather than declining in value. This term is used to describe a mechanism that ...
Entrepreneurs have long worked hard to build their wealth and create dynasties by creating value in the marketplace and finding unique ways to solve problems. In recent years, however, the way ...
Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...
Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. Sports, entertainment, and arts sponsorships have become a ...
Here are some common methods of measuring the value of an investment. When evaluating which investments to add to or subtract from your portfolio, one factor that might influence your decision is ...
Marketing has an image problem. Ironic for a discipline built on persuasion, but it’s losing its edge: consumers tune out, CFOs redirect dollars, and CMOs churn faster than New York Jets head coaches.