First-party data has become a bit of a buzzword in digital marketing. We need to accumulate it and account for it with the depreciation of the cookie, but that can take different forms and require ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...

“Knowledge is power,” and today’s businesses have access to more knowledge, in the form of digital data, to power their growth than ever before. Establishing a data-first corporate culture is key to ...

SAN FRANCISCO, Aug. 15, 2017 /PRNewswire/ -- JotForm today announced its integration with First Data Payeezy, an online payment processor. This new integration which allows anyone to accept payments ...