AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

AUDIENCES, the UK-founded software company pioneering first-party data activation for brands and data-owners has secured £2.1 million in funding to accelerate its go-to-market strategy. The main ...

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a ...