Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...

Before setting off on any endeavor, it helps to define your goals. Club fitting is no different. As a master fitter at True Spec Golf, one of the first questions I ask is simple: What would you like a ...

BELOIT (WREX) - We've seen athletes continue to evolve their training in their respective sports as more technology becomes available, and golf is no exception. Ironworks Golf Academy in Beloit ...

Artificial Intelligence’s impact on the world may be a source of current controversy—ChatGPT legal briefs, anyone?—but AI’s expanding role in golf, particularly when it comes to club fitting, might ...

Most golfers select their clubs off the rack. They walk into a pro shop or golf store, pick up a driver, waggle it a few times and decide, largely based on feel and appearance, whether to put it into ...

MAGNOLIA -- OK, so your golf game is rounding into summer form, and you now realize that those first few rounds of the spring weren't just ugly aberrations. You stink. You can't hit the ball the way ...