I have this love/hate relationship with format wars. No, it’s not reality television versus talk shows, or Top 40 radio against “the best of the ’80s—and more!” The wars I’m thinking about pit ...

Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. $7.5 billion dollars globally this year.

TV Formats looks at the success of the Dancing with the Stars competition format, which is part of the BBC Worldwide catalog. Since the premiere of Strictly Come Dancing in 2004 on BBC One in the U.K.

RTL Creative Unit is collaborating with Signal.Stream on Catch Us If You Can, a streaming-first, celebrity-driven reality format. The reality game involving celebrity teams on a European adventure is ...

'Frames of the Future' merges cinema, innovation and live networking SpeakUp, a Dubai-based AI Matching App for discovering and booking speakers, experts and media creators, announces its flagship ...

Abhay Parasnis, Adobe's executive vice president and CTO, took the stage during the Apple WWDC 2018 keynote to discuss how Adobe will be working with Apple on AR. The USDZ file format, which was ...