Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

TV Formats looks at the success of the Dancing with the Stars competition format, which is part of the BBC Worldwide catalog. Since the premiere of Strictly Come Dancing in 2004 on BBC One in the U.K.

The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. $7.5 billion dollars globally this year.