Kenda Tire USA's support of Formula Drift racing benefits the brand and channel partners in three ways, according to Brandon Stotsenberg, vice president, automotive division. Stotsenberg covers that ...

The double podium finish propelled GT Radial to capturing the Formula DRIFT Tire Cup for 2023. The two drivers were competing on GT Radial Champiro SX2 RS tires which were developed at the company’s ...

James Deane returns to Formula Drift in 2026 with big-time support. He carries support from Pennzoil and title partner ...

Zack O’Sullivan is one of the most prolific virtual drifters on the planet but has barely turned a wheel in real life. You wouldn’t be able to tell. Along with his sim drifting, O’Sullivan is also ...

Rockstar Energy is continuing its investment in motorsports partnerships ahead of the Formula Drift season in April. The Pepsi-owned energy drink brand announced a partnership with star Formula Drift ...

The Unexpected Thing a Formula Drift Pro Checks Before Every Road Trip originally appeared on Parade. With summer officially here, that family road trip you planned months ago is finally just around ...

RANCHO CUCAMONGA, Calif. — Giti Tire USA Ltd. has renewed its partnership with Formula Drift and will provide GT Radial-brand tires to teams in the PRO Championship through the 2028. In addition, for ...

Lanky Irishman James Deane was never certain he’d actually win his fourth Formula Drift championship, even though all he had to do in the final round last weekend at Irwindale was just basically show ...

A celebratory burnout by two-time Formula Drift champion Vaughn Gittin Jr. ended in flames when his RTR Ford Mustang FD car caught fire. This looks to have happened during a 2024 Formula Drift ...

Formula DRIFT is back, baby, kicking off another year of sliding in Long Beach, California. The rules have changed (a little), the cars spent the offseason getting tested and tuned, and everything's ...

Forbes contributors publish independent expert analyses and insights. I'm based in Chicago and have written for ESPN and Rolling Stone.