It’s an Ulta bestseller, but don’t call it a foundation. It Cosmetics Bye Bye Foundation ($39.50) is a full-coverage moisturizer with SPF 50+. But still, I wondered: Is it worth the hype? Billed as a ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Kylie Cosmetics recently launched its Power Plush Longwear Foundation. The beauty brand has been teasing the complexion product for about a week now, and it is finally here for all to enjoy. Moreover, ...

I was introduced to IT Cosmetics via their Superhero mascara (one of my top 5 favorite mascaras ever). IT Cosmetics is founded by girl boss, Jamie Kern, who wanted to create an innovative makeup line ...

Here it is, the Power Plush Longwear Foundation. It's creamy, hydrating, and lightweight, for medium coverage that you can easily build on with other products. Available in 40 shades, you're sure to ...

Benefit Cosmetics may be known for bulking up your brows and lashes, but now it's looking to seduce you in the coverage department. Introducing Hello Happy Soft Blur Foundation ($29). The brand does ...