It’s an Ulta bestseller, but don’t call it a foundation. It Cosmetics Bye Bye Foundation ($39.50) is a full-coverage moisturizer with SPF 50+. But still, I wondered: Is it worth the hype? Billed as a ...

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We may receive a portion of sales if you purchase a product through a link in this article. In an endless sea of makeup brands, only a select few have risen the ranks to become cult-favorite staples ...

Kylie Cosmetics recently launched its Power Plush Longwear Foundation. The beauty brand has been teasing the complexion product for about a week now, and it is finally here for all to enjoy. Moreover, ...

Here it is, the Power Plush Longwear Foundation. It's creamy, hydrating, and lightweight, for medium coverage that you can easily build on with other products. Available in 40 shades, you're sure to ...

LOS ANGELES, Nov. 05, 2025 (GLOBE NEWSWIRE) -- The 2025 Beauty Innovation Awards today announced that the Absolute Foundation from VRAI Cosmetics has received “Foundation Product of the Year.” The ...

e.l.f. doubles down on the fastest-growing high school sport to expand access, visibility and opportunity for the next generation of women athletes OAKLAND, Calif., December 22, 2025--(BUSINESS WIRE)- ...