Amazon is testing a feature that allows its search results to show select products it does not sell with links out to the brand’s website, the retail giant announced last week. Tapping a “See More” ...

Amazon is testing a shopping experience where it will serve up select products in its search results even if it does not sell them in its marketplace, and link to the brand’s website to make it easy ...

Amazon is using generative AI for a new feature called “Interests” that turns natural language queries into product recommendations — and updates shoppers when new items match their prompt. Previously ...

Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, ...

Amazon.com Inc. is rolling out a new AI-powered tool that will recommend a specific product when shoppers are feeling overwhelmed with options. The feature, called Help Me Decide, will automatically ...